From Hobby to Heartfelt Business: Ashely Martinez

From Hobby to Heartfelt Business: The Journey of Citrine Designs

Ashley Martinez launched Citrine Designs in 2019 after years of crafting beaded jewelry as a hobby for herself and loved ones. Inspired by countless compliments and encouragement to share her work, Ashley took a leap of faith—with plenty of prayer—and turned her passion into a thriving small business.

“My goal is to create jewelry that’s fun, stylish, and affordable,” Ashley shares. “Each piece is thoughtfully designed and prayed over, and my hope is that it brings joy to whoever wears it.”

Giving Back Through Creativity

Ashley’s love for Boerne shines through her work. She’s dedicated to making pieces that reflect the beauty and spirit of the community she calls home. Whether it’s a gift or a personal keepsake, Ashley’s jewelry is designed to make you feel confident, stylish, and connected.

BOERNE FAVORITES: FAMILY, FUN, AND COMMUNITY

Favorite Family Event:

Ashley’s family loves cheering on the Boerne Greyhounds at football games. “It’s such a fun way to come together as a community and support our local teams,” she says.

Favorite Date Spot:

For date nights, Ashley and her husband, Alfonso Jr., head to Boerne Taco House for their favorite meal, followed by a romantic stroll down Main Street.

Girls’ Night Out Favorite:

When catching up with friends, Ashley loves heading to El Chaparral. “The kids’ play area is perfect for my little ones, and it makes for a relaxing time with friends!”

Favorite Family Activity:

Ashley, Alfonso, and their boys, Pablo and Eli, cherish family game nights. With pizza on the table and Monopoly on the board, it’s always a memorable evening.

A Life Rooted in Love and Gratitude

Ashley is a proud mom to Pablo and Eli and fur mom to Coco and Lulu. Her family of four is her biggest inspiration and support system, and she’s grateful to share life’s journey with them.


How to Connect with Ashley Martinez

Ashley would love to share her passion with you!

Instagram: @ashleymartinez5831

Facebook: Citrine Designs

Email: citrinedesignsjewelry@gmail.com

Thank you, Ashley, for sharing your story and for using your creativity to give back to the Boerne community. We’re so blessed to have you as part of our town!